Adrian Florea


Adrian is an accomplished experienced executive, with 20 years of professional experience in telecommunications companies, in all key areas of expertise – from technical to marketing, strategy and topping with general management.

Throughout his career, he launched over 300 products and services in both B2C and B2B markets, in multi-million euro projects, and managed complex teams of over 300 people.

Adrian was the CEO of Netcity Telecom from 2011 to 2016. Previously, over a period of 10 years, he worked for several mobile operators in Romania: Vodafone, Orange, Telekom and Zapp.

Since July 2016, Adrian Florea took over the CEO position at Direct One, this being the fourth General Management position in his career.

As a continuation of his Bachelor Degree in Aerospace Engineering, Adrian is also a president of XC Romania – a gliding non-profit organization and a passionate pilot in his free time.

Adrian holds also a degree in Business Administration from ASE – Economics School in Bucharest, an Executive MBA Degree from ASEBUSS/Kennesaw State University and he lives in Bucharest with his wife and two sons.

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